What is a Baby Planner?

The Baby Planner gives parents-to-be simple, personalized support to…

GEAR

...find the best baby products for your unique family.

HOME

...prepare a beautiful, organized, and safe home.

POSTPARTUM

...build your village and develop a system to thrive.

WORK-LIFE

...effectively balance your career and home routines.

Meet Katie

I’m a professional maternity concierge, newborn care specialist, and baby gear expert.

As a mother of two daughters and an aunt to fourteen nieces and nephews, I understand the complexities (and joys!) of preparing for a new baby. I’m dedicated to helping modern, busy parents prepare their lives for the changes that come with a baby.

I created The Baby Planner to provide the resources and information you need to get fully prepared for your baby's arrival.

The Baby Planner Guiding Principles

  • Keep it simple: minimize the clutter to help you relax. We believe that sometimes, less is more and we will always look for ways to make your life easier and simpler.

  • Safety first: We stay up to date on what the AAP (American Academy of Pediatrics) recommends, the latest recalls, and consumer product safety reports so you can make the best, informed, decisions for your family.

  • Inclusion without judgment: every family looks different and we truly value working with a diverse client base and strive for inclusivity. TBP is LGBTQ+ friendly. All races, religions, and political affiliations are welcome. All parenting styles and concepts are welcome. Parenting is universal!

  • Research research research: We obsess over baby products and only recommend products or resources that are tried, tested, or heavily researched by our team and our large community of parents.

  • There is no one-size-fits-all solution: every family will have different needs, styles, beliefs, and convictions. Our job is to guide you and flow with your unique family - not to convince you of any one way to do things. We understand why families choose the wide variety of options they do and work with you to fit solutions within your areas of comfort.

  • Sustainability in balance: We always look for companies that use sustainable practices, reduce waste, minimize plastic, and have products that are healthy, natural, and non-toxic for your baby. That being said, we also strive for simplicity and are conscious of finances, and use everything in our arsenal to help you make informed choices.

More about The Baby Planner

More about Katie Montell, Founder of The Baby Planner

  • Skills & Experience
    Throughout my school days and beyond I was a babysitter, nanny, after-school teacher, and night nanny. I have spent 16 years of my professional career in Management Consulting specializing in change management and transformational program strategies. Combining those skills I am now a professional maternity concierge and baby planner!

  • Motivation
    I am married and a mom to two energetic girls and a golden retriever. I have a large, modern family with half and step-siblings and 14 nieces and nephews.

  • Home & Travel
    I’m born and raised in Atlanta, GA, where I currently live. But I have traveled the world and have also lived in Charleston, Spain, and London.

  • Book Smarts

    I have a B.S. in International Business from the College of Charleston and an MBA from Duke University. I have completed Baby Planner University. I am a certified Newborn Care Specialist. And I am a certified Baby Gear Expert.

PICK YOUR LEVEL OF SUPPORT

How to Thrive with a Newborn

Digital Shop

For planners who thrive on structured guidance and checklists, it's time to grab your pencil case or tablet and explore our digital products.

Baby Registry Review

For those who have most of their baby prep under control but could use a second opinion or a lifeline for those "Do babies really need this?" moments.

Maternity Concierge

For the busy, modern parent seeking bespoke support. Get personalized services, ensuring every detail is handled.