A Baby Planner (a.k.a. Maternity Concierge, Maternity Consultant, Pregnancy Consultant) is a non-biased support partner to help expecting parents prepare for their baby. They tailor their services to help with everything non-medical related to baby prep. They help you understand the baby gear you will need for a newborn. They look at your personal lifestyle and recommend reading and other resources like online classes to take. Some also provide in-home services like nursery organization and baby planning consultations to help get the right stations and gear prepped for the baby. Most importantly, they are a support partner to help you sift through the clutter and overwhelm of online lists, opinions, and biases.

While we do have a team to help us with some of the background work at The Baby Planner. Katie, our founder, does all of the reviews personally to ensure the best quality assessment tailored uniquely to your family.

Wedding planners help you plan for a wedding right? Baby planners help you plan for a baby. A wedding is an event that transforms your life and a baby is an even bigger event that transforms your life. You are busy and this may be new territory for you. In the absence of a resource like a parent, sibling, or friend who is highly trusted and has the time and skills to help you plan, a maternity concierge is a great option. When it comes to baby gear, we have tried and tested it all either personally or through our wide network of parents and know what the best products are - you can find lists online but many of them are paid for by the very products on the lists so how do you know it’s trusted? As for resources and mental preparation, we have read all the books and continue to stay up to date on the latest data so we can tailor your reading lists to your lifestyle and clean out the clutter. This all saves you time and money so you don’t buy things you don’t need or read things that don’t fit your family’s lifestyle.

Busy parents

People experiencing difficult pregnancies

Parents who are having a second or third kid many years after the first so need an update on new products

Families that are adopting or fostering and need help preparing for adoption day

Families expecting twins or multiples

Families that need an update to an existing nursery or playroom

Soon-to-be grandparents supporting their children as they embark on the journey to parenthood

Employers looking to add unique and creative benefits to working parents

Yes, all of our services are 100% confidential. We have experience working with high-profile clients as a trusted support resource. We get to know you and your family intimately so that we can curate services that work for you and it’s extremely important to me to uphold your trust. Your privacy and security are a high priority for me and we will never share personal information. We are also happy to sign a confidentiality agreement if desired.

If saving money is your goal, and especially if you have a cluttered registry, we can often save you more than the cost of this service! Sometimes, if a registry is really bare, we may need to add cost to our recommendations to make sure you have the basics covered. However, we also offer options and advice for buying items secondhand, which can really save you money.

Yes to all of it! We have been able to accommodate all kinds of special requests in this service. We've helped parents who are moving overseas after their baby is born who only need the basics, we've helped parents who are minimalists, maximalists, need things for multiple homes, need things to stock just a corner of their own bedroom, etc. You name it, we can flexibly adjust to your lifestyle.

Absolutely! That is our most delivered service. You can find more information about that and all of our premium maternity concierge services here.

If you don't need a full review and just have a question about a couple of things, we recommend booking a 1:1 consultation with Katie on intro. There she can answer any questions you have in a virtual call!